PRESS KIT
Everything you need to write about the championship: the logo in every background treatment, the colours it is built from, and a boilerplate paragraph you can paste as it stands. All of it is free to use in editorial coverage — no permission to ask for, no approval to wait on.
THE FACTS
The four that get misreported. Everything behind them is on the about page.
THE LOGO
The mark and the wordmark together. This is the default — use it wherever there is room for it.
THE MARK ALONE
Two sides colliding, a bolt at impact. For avatars, favicons, app tiles, and anywhere the full lockup would be too small to read.
THE COLOURS
Three neons on near-black. Cyan and magenta are the two sides of a match and mean nothing else — they are never good and bad — and acid is the brand and the live indicator. Hex values are exact; please don't sample them off a screenshot.
The brand, the bolt, and anything genuinely live.
Side A in every match. Never a status colour.
Side B in every match. Never a status colour.
The surface everything is drawn on. The site is dark-only.
Cells and cards, one step up from the base.
Type on dark. The first half of the wordmark.
USING IT
The short version: don't redraw it, and don't put it somewhere it can't be read.
PLEASE DO
- Keep clear space around the logo of at least the width of the bolt.
- Use the full-colour logo on dark surfaces — that is what it was drawn for.
- On white or in print, use the black one-colour version instead.
- Scale the SVG for anything above 200 px wide; the PNGs are for tools that cannot take vectors.
- Write the name as “SEO Championship”, two words, in running text.
PLEASE DON’T
- Don’t recolour the mark, or swap cyan and magenta — the two sides of a match are those two colours everywhere.
- Don’t put the full-colour logo on white: acid green on white is unreadable, and we publish a black one for exactly that.
- Don’t stretch, rotate, or split the bolt from the chevrons.
- Don’t typeset the name yourself — use the supplied lockup.
- Don’t use the logo to suggest a site was endorsed, entered, or ranked by us when it wasn’t.
THE BOILERPLATE
Paste this into an article or a release unchanged. It is written to be quoted.
SEO Championship is a weekly knockout tournament between websites. Sixteen sites are drawn into a bracket and play a straight knockout over one weekend, and every match is decided by measurements taken from the sites themselves — a best-of-seven of metric duels, one measurement against the same measurement, with the deck for each round drawn from a public seed. The field is frozen and published with a SHA-256 hash before a single card is drawn, so any result can be replayed from the same numbers. It is watchable from start to finish like a match rather than read like a report.